Marketing Web Strategy Manager

Posted 1 day agoViewed
100000 - 125000 USD per year
United StatesFull-TimeSoftware Development
Company:LogicGate
Location:United States
Languages:English
Seniority level:Senior, 5-7+ years
Experience:5-7+ years
Skills:
PHPProject ManagementArtificial IntelligenceData AnalysisHTMLCSSJavascriptjQuerySalesforceUI DesignUser Experience DesignGoogle AnalyticsAPI testingContent managementSEORESTful APIsWordPressA/B testing
Requirements:
5-7+ years of hands-on experience managing and optimizing B2B websites Experience growing, managing, and fostering in-house and offshore web developers and designers Solid track record of achieving and exceeding goals in fast-paced, global environments Deep understanding of web design trends, industry and conversion best practices, and design-specific technologies Deep understanding of web technology capabilities from front to back-end development Expert knowledge of UI design and web production techniques Advanced knowledge of WordPress, Google Analytics, MS Office, and project management tools like Asana Background with Marketo and Salesforce highly preferable Basic knowledge of web applications, programming languages, and web services, such as APIs, CSS, CSS3, cross-browser compatibility, HTML, HTML5, JavaScript, JQuery, PHP, security principles, REST, SOAP, and web user interface design (UI) Familiarity with Git/Gitflow and MVC Javascript frameworks (React, Angular or Vue) a plus Experience with SEO and GEO Team player who can adapt easily Excellent communication skills Proven ability to write compelling website copy Ability to manage multiple projects B. A. or B.S. required
Responsibilities:
Drive the evolution of LogicGate’s web strategy Drive growth by improving website effectiveness Partner with brand and design for a holistic visual experience Continually refine the overall user experience Collaborate on messaging, navigation, optimization, and content strategy Establish web KPIs and reporting cadence Own website and landing page conversion optimization strategy Design and implement AI solutions for website experience Develop SEO and GEO strategies Leverage analytics and user research to drive improvements Create and publish engaging content Lead global web strategy for go-to-market expansion Ensure legal compliance across websites
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