Senior Performance Copywriter & Creative Strategist

5+ years of performance marketing or creative strategy experience Strong concentration in paid social, performance creative, and digital video Natural performance thinker with understanding of metrics mapping to creative Portfolio demonstrates data-informed creative ideation driving measurable growth Deep platform knowledge (Meta, TikTok, YouTube) Comfort navigating high-velocity creative testing environments Sharp copywriting skills High degree of trend fluency Open-minded and curious, willing to test bold approaches

Concept, write, and iterate creative for paid social, performance video, and landing page assets Own the copy performance loop, analyzing engagement and conversion metrics Collaborate with Paid Media, Brand, and Creative Strategy teams Stay on the pulse of social media trends, hooks, and memes Propose and test “outside-the-box” ideas Leverage and experiment with AI tools for ideation and testing Develop scalable systems for message testing and variant analysis Work with designers and video editors to shape scripts