Senior Marketing Manager, Paid Social & Brand Media (US Remote)
110000 - 130000 USD per year
Company:
Location:United States
Languages:English
Seniority level:Senior, 5+ years
Experience:5+ years
Skills:
LeadershipAdobe Creative SuiteData AnalysisGraphic DesignGoogle AnalyticsCross-functional Team LeadershipContent creationMentoringBudget managementA/B testing
Requirements:
- 5+ years of digital marketing experience in paid social media
- 1+ years of management experience
- In-depth knowledge and hands-on experience with Meta and Tik Tok
- Excellent written and verbal communication skills
- Experience leading highly collaborative cross-functional teams
- Hyper-analytical with a positive, entrepreneurial spirit
- Deep knowledge of social media channels, trends, and culture
- Strong creative instincts and ability to write copy
- Knowledge of Adobe Suite, photo and video capabilities
Responsibilities:
- Develop and implement data-driven strategies for paid social and influencer campaigns
- Oversee agency and vendor management for CTV and Display channels
- Plan, allocate, and manage budgets for marketing channels
- Manage and nurture relationships with platform partners
- Own performance evaluation and contract negotiations
- Manage, coach, and mentor the Social Media Manager
- Run goal setting and recommendations for program optimizations
- Remain up to date on new technology, platform enhancements, and trends
- Work with cross-functional departments to tell brand and product stories
