Paid Media / Social Specialist (Remote US)

Deep, hands-on mastery of Meta Ads Manager. Track record of scaling direct-response accounts in a D2C environment. Experience managing Reddit Ads and other media channels is highly preferred. Preferred experience with MTA platforms, creative analytics tools, and general analytics dashboards. Must be resourceful and use available tools to prove value. Must base decisions on numbers and data, not assumptions.

Own end-to-end campaign setup, management, and optimization across Meta (Facebook/Instagram) and Reddit. Analyze performance using creative analytics tools and provide data-backed feedback to the design team. Utilize internal analytics, multi-touch attribution, and platform data to triangulate performance and understand the customer journey. Execute the launch of new channels as the company scales. Assist in setting up and evaluating A/B testing and conversion lift studies. Maintain visible work queues and rigorous reporting standards for weekly performance reviews.