Paid Media / Social Specialist (Remote US)
Company:Maximus Health, Inc.
Location:US, Canada, Latin America, PST
Languages:English
Seniority level:Middle
Skills:
A/B testing
Requirements:
Deep, hands-on mastery of Meta Ads Manager. Track record of scaling direct-response accounts in a D2C environment. Experience managing Reddit Ads and other media channels is highly preferred. Preferred experience with MTA platforms, creative analytics tools, and general analytics dashboards. Resourceful and willing to track down needed information. Decisions based on numbers and data.
Responsibilities:
Own campaign setup, management, and optimization across Meta (Facebook/Instagram) and Reddit. Utilize creative analytics tools to analyze performance and provide feedback to the design team. Use internal analytics, multi-touch attribution tools, and platform data to triangulate performance. Execute the launch of new channels as the company scales. Assist in the setup and evaluation of A/B testing and conversion lift studies. Maintain visible work queues and rigorous reporting standards.
