Senior Paid Media Manager (Social)
L
LaterSoftware Development
United StatesFull-TimeSenior
Salary105000 - 135000 USD per year
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Job Details
- Languages
- English
- Experience
- 6+ years
- Required Skills
- Project ManagementGoogle AnalyticsMicrosoft Excel
Requirements
- Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
- 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes.
- Proven success managing multi-platform campaigns with significant budgets.
- Experience running influencer-driven or creator-led paid campaigns (strong asset).
- Agency experience required.
- Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes.
- History of improving paid media efficiency through structured testing and optimization.
- Experience coaching or upskilling teammates on paid media execution.
- Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads.
- Strong analytical capabilities with experience using GA4 and/or other analytics dashboards.
- Proficiency in Sheets/Excel for analysis, forecasting, and reporting.
- Familiarity with project management tools (Asana or equivalent).
Responsibilities
- Develop paid social strategies across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms.
- Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement.
- Manage large budgets with precision, ensuring efficient and effective delivery aligned with client KPIs.
- Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights.
- Build and maintain paid social playbooks, templates, and repeatable workflows.
- Partner closely with Account Managers to guide creative asset needs, messaging, CTAs, and campaign optimization.
- Collaborate with Analytics partners to deepen measurement, improve reporting quality, and surface insights.
- Stay ahead of evolving advertising trends, platform updates, and performance best practices.
- Identify new opportunities, tools, or tests that improve results and operational efficiency.
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