Senior Paid Media Manager (Social)

Bachelor’s degree in Marketing, Business, or related field, or equivalent experience. 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes. Proven success managing multi-platform campaigns with significant budgets. Experience running influencer-driven or creator-led paid campaigns (strong asset). Agency experience required. Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes. History of improving paid media efficiency through structured testing and optimization. Experience coaching or upskilling teammates on paid media execution. Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads. Strong analytical capabilities with experience using GA4 and/or other analytics dashboards. Proficiency in Sheets/Excel for analysis, forecasting, and reporting. Familiarity with project management tools (Asana or equivalent). Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred.

Develop paid social strategies across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms. Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement. Manage large budgets with precision, ensuring efficient and effective delivery. Conduct rigorous monitoring and analysis, translating results into actionable insights. Build and maintain paid social playbooks, templates, and repeatable workflows. Partner closely with Account Managers and Coordinators on creative assets, messaging, CTAs, and optimization. Work cross-functionally with Analytics partners to deepen measurement and improve reporting. Collaborate with Account Managers on client storytelling, performance reviews, and strategic recommendations. Stay ahead of evolving advertising trends, platform updates, and performance best practices. Identify new opportunities, tools, or tests to improve results and operational efficiency. Champion a culture of continuous learning and experimentation.