Develop and execute performance-driven creative strategies across Meta and TikTok Analyze creative performance data and translate into insights and testing plans Concept, script, and brief assets including UGC, high-production content, design, and motion Build and deliver detailed creative briefs for creators, editors, and designers Collaborate with account managers to ensure creative work is on-brand and performance-led Present creative thinking, insights, and recommendations to clients Stay updated on platform trends, consumer behaviour, and competitor shifts Manage multiple client projects, meeting deadlines and quality standards Contribute to improving internal creative processes Maintain proactive and transparent communication with clients Lead editors and designers by providing clear direction and feedback