Lead Creative Strategist

4+ years in creative strategy, performance creative or paid social (agency background preferred). Proven track record of scaling Meta/TikTok creative using data-driven processes. Strong analytical capability. Experience leading client strategy and guiding cross-functional teams. Confident presenting to senior stakeholders. Exceptional communication and deck/storytelling capability. Ability to manage multiple accounts with clarity and commercial awareness. Deep understanding of buyer psychology and performance marketing principles. High standards, excellent attention to detail and a strategic mindset.

Own strategy and delivery for highest-value accounts, driving sustained performance through data-led creative strategies. Deliver measurable account growth through big-swing creative concepts and strong funnel logic. Manage and mentor junior strategists, owning development plans and performance coaching. Lead pods, offering hands-on guidance and support. Act as the primary escalation point for performance challenges. Champion knowledge-sharing through internal training sessions and contributing to frameworks. Share external inspiration and industry innovation. Drive innovation of new frameworks to drive creative diversity. Support onboarding and development of junior strategists. Work closely with leadership to identify bottlenecks and shape new workflow processes. Feed learnings and macro insights into senior leadership.