Programmatic Strategic Lead (Remote US)

3+ years of proven experience in programmatic roles. Hands-on expertise in media buying and campaign optimization in DSPs (TTD and DV360 preferred). Proven track record in Programmatic media planning, buying, and building measurement frameworks. Strong understanding of how programmatic and other channels work together. Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month. Strong cross-collaboration and client-facing communication skills. Solid analytical ability and attention to detail.

Develop comprehensive media strategies aligned with client objectives. Leverage data for audience targeting and segmentation. Plan and implement programmatic campaigns across DSPs. Monitor and optimize campaigns for performance and pacing. Generate and analyze performance reports. Troubleshoot campaign performance and delivery issues. Collaborate with creative, analytics, and account teams. Serve as primary client contact for performance updates and strategy adjustments. Present campaign plans, reports, and recommendations to clients.