Programmatic Strategic Lead (Remote Mexico)
Location:Mexico, Canada, United Kingdom
Languages:English
Seniority level:Lead, 3+ years
Experience:3+ years
Skills:
Data AnalysisGoogle AnalyticsStrategySEODigital MarketingA/B testingAccount ManagementReportingClient relationship management
Requirements:
3+ years of experience in programmatic roles Hands-on expertise in media buying and campaign optimization in DSPs (TTD, DV360 preferred) Proven track record in Programmatic media planning, buying, and building measurement frameworks Strong understanding of how programmatic and other channels work together Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month Strong cross-collaboration and communication skills Solid analytical ability and attention to detail
Responsibilities:
Develop comprehensive media strategies Leverage data for audience targeting Plan and set up programmatic campaigns in DSPs Optimize campaigns for performance and pacing Generate performance reports with insights Troubleshoot campaign performance issues Coordinate with creative, analytics, and account teams Serve as primary client contact Present campaign plans and performance to clients
