Find and build relationships with standout customers, creators, and aligned brands Manage a growing network of partners Work with Marketing + Sales to produce case studies, testimonials, and customer stories Run co-marketing activities like joint webinars, interviews, or giveaways Negotiate partnership terms + secure content usage rights Keep a clear and organized CRM pipeline Track impact: stories created, leads generated, revenue influenced Maintain compliance + brand consistency across partner content Share insights from top partners to shape product, messaging, and future collabs