Senior Brand Naming Strategist

At least 7+ years of experience in brand strategy, product marketing naming and/or verbal identity strategy (B2B software or tech experience preferred). Proven experience leading naming or brand architecture projects, ideally for complex product portfolios. Strong understanding of B2B software markets and the relationship between product positioning, naming, and category creation. Exceptional creative and linguistic skills. Knowledge of trademark screening, linguistic validation, and global naming considerations.

Lead the naming process for new products, features, categories, and internal initiatives. Develop and maintain a clear naming architecture that reflects brand hierarchy, product relationships, and go-to-market clarity. Collaborate cross-functionally to align names with strategy, brand, and legal. Establish naming guidelines and governance. Audit and rationalize legacy names. Evaluate the competitive landscape to determine the most effective naming. Articulate and defend naming choices to senior management and diverse stakeholders.