Performance Marketing Lead

8+ years of experience in growth roles: performance marketing, demand generation, lifecycle marketing, spanning consumer/developer and enterprise. Proven success managing self serve and enterprise acquisition, activation, and monetization. Strong analytical skills: deep experience in segmentation, attribution, cohort analysis, funnel modeling, and experimentation frameworks. Proven track record improving conversion and activation on large-audience web properties. Hands-on experience setting up tracking, events, and lifecycle/CRM systems. Excellent written and verbal communication skills. Willingness to roll up your sleeves to make an early-stage startup successful.

Define acquisition approach for self-serve and enterprise. Lead paid and performance channels from hypothesis to execution. Build and iterate A/B test frameworks. Own measurement of CAC, ROI, and payback performance. Build persistent, personalized user journeys. Design scaled activation and retention paths. Own Warp’s web surfaces to improve discoverability and conversion. Lead A/B experiments with Product and Design. Manage and optimize core marketing platforms. Maintain clean taxonomy, triggers, and automation infrastructure. Maintain dashboards covering the full funnel. Surface experiment insights, channel retention, funnel health, and cost efficiency findings. Lead forecasting, pacing, and execution readouts.