Performance Marketing Lead

8+ years of experience in growth roles: performance marketing, demand generation, lifecycle marketing Proven success managing self serve and enterprise acquisition, activation, and monetization Strong analytical skills: deep experience in segmentation, attribution, cohort analysis, funnel modeling and experimentation frameworks Proven track record improving conversion and activation on large-audience web properties Hands-on experience setting up tracking, events, and lifecycle/CRM systems Excellent written and verbal communication skills

Define acquisition approach across self-serve and enterprise Lead paid and performance channels Build and iterate A/B test frameworks Build persistent, personalized user journeys Own Warp’s web surfaces Manage and optimize core marketing platforms Maintain dashboards covering the full funnel