Director of Growth Marketing & Social Strategy

Posted about 1 month agoViewed

175000 - 220000 USD per year

CaliforniaMainePennsylvaniaNevadaNorth CarolinaTexasColoradoWashingtonIllinoisNew YorkMissouriMassachusettsFull-TimeConsumer Products

Company:Grove Collaborative

Location:California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, Massachusetts

Languages:English

Seniority level:Director, 8+ years

Experience:8+ years

Skills:

LeadershipProject ManagementData AnalysisShopifyGoogle AnalyticsJiraCross-functional Team LeadershipStrategyProduct AnalyticsContent creationContent managementSEOAgile methodologiesCollaborationMentoringComplianceData visualizationMarketingTeam managementDigital MarketingA/B testingCoachingBudgetingCRM

Requirements:

8+ years of experience in direct-to-consumer brand, content, or social leadership Proven record of scaling profitable new-customer volume Experience with marketing playbooks beyond Google Search/PLA and Meta Experience with organic tactics like Reddit, influencer/UGC, and community engagement Strong creative brief writing and asset development skills Proficiency in measurement, attribution, and data analysis (MMM, MTA, lift testing) Shopify experience Feedonomics (or similar) experience

Responsibilities:

Develop and execute content and editorial strategy Build and lead creator and influencer partnerships Manage payback equation inputs for efficient customer acquisition Oversee experimentation across channels Manage forecasting and budget pacing Collaborate with Product, Ecommerce, and Merchandising teams