Director of Growth Marketing & Social Strategy
175000 - 220000 USD per year
Company:Grove Collaborative
Location:California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, Massachusetts
Languages:English
Seniority level:Director, 8+ years
Experience:8+ years
Skills:
LeadershipProject ManagementData AnalysisShopifyGoogle AnalyticsJiraCross-functional Team LeadershipStrategyProduct AnalyticsContent creationContent managementCollaborationSEOAgile methodologiesMentoringComplianceCoachingBudgetingData visualizationMarketingTeam managementDigital MarketingCRMA/B testing
Requirements:
8+ years of experience in direct-to-consumer brand, content, or social leadership. Proven record of scaling profitable new-customer volume. Demonstrated execution of a modern marketing playbook. Experience with organic strategies beyond social media (e.g., Reddit, influencer/UGC). Strong creative brief writing skills and ability to translate concepts into performing assets. Comfortable with tests, lift studies, and content-assisted attribution. Experience hiring, managing, and developing teams. Technical depth in media mix modeling, multi-touch attribution, lift testing, and surveys. Shopify experience and comfort partnering with Product and CX teams. Hands-on experience with product feed architecture and diagnostics (Feedonomics or similar).
Responsibilities:
Develop and execute content and editorial strategy, including brand narrative and content pillars. Build and lead creator and influencer partnerships program. Manage and optimize paid channels (Meta, TikTok) and explore new channel expansion. Own the impact of media mix, content, and strategy on customer acquisition cost and repeat rates. Run experimentation pipeline across channels and share learnings. Manage budget planning, scenario modeling, and pacing. Partner with Product, Ecommerce, Merchandising, and Sustainability teams.
