Paid Ads Lead

3+ years of experience in performance marketing Fluency in English Experience scaling budgets from 0-$50k pm with efficient payback periods Ability to work cross-functionally A good eye for creatives Strong knowledge of tools, running effective campaigns, key metrics, and attribution methodologies Interest in fashion or internet culture

Develop acquisition strategy for Google, Instagram, and TikTok in Italy and Spain Analyze competitor strategies and integrate insights into campaigns Improve ad ROAS Recommend content iterations based on best practices Collaborate with creatives to refine ads Own reporting Optimize campaigns to scale spend beyond £100k/month Test new channels and ad formats Make product recommendations to support paid acquisition Support organic Google, Instagram, and TikTok efforts Develop in-house influencer marketing function Maintain an agile approach to market trends Build or manage external resources for growth