Product Marketing Manager (Ads&Growth)

Several years in product marketing, growth marketing, or performance marketing in B2B SaaS. Hands-on experience setting up and running paid ad campaigns. Strong understanding of segmentation, ICP/persona design, and messaging by funnel stage. Ability to write compelling ad copy and translate product features into outcomes. Comfort with experimentation: hypothesis → test design → learnings → iteration. Proficient with ad platforms (e.g., LinkedIn Campaign Manager, Google Ads) and analytics tooling. Strong stakeholder management skills. Great interpersonal communication skills. High level of English proficiency. Experience with product-led growth (PLG) is a plus. Marketing ops competence (HubSpot) is a plus. Technical fluency in tracking, tags, and event instrumentation is a plus. Familiarity with compliance-heavy or regulated industries is a plus.

Define and refine product positioning, value propositions, and messaging. Translate product capabilities into benefit-led narratives for ads, landing pages, and email. Build and manage ad accounts and campaigns across paid channels. Create campaign structures aligned to funnel stages. Develop targeting strategies. Write and iterate ad copy and creative briefs. Own landing page messaging and conversion strategy. Run A/B tests on offers, creatives, audiences, and landing pages. Optimize for CPL, CAC, ROAS, pipeline, activation, or other agreed goals. Plan and execute product launches. Equip Sales/CS with customer-facing messaging. Support lifecycle programs. Define KPIs and reporting cadence. Ensure conversion tracking is correct. Use qualitative and quantitative insights to iterate.