10+ years leading enterprise marketing within digital health companies, payers, healthcare consultancies/brokers, or hospital systems. Proven track record developing successful GTM strategies for employers, payers, health systems, and brokers/resellers. Deep understanding of industry terminology and market dynamics (total cost of care, risk-based contracting, value-based care). Demonstrated success translating healthcare data into compelling business cases. Track record of delivering concrete sales outcomes with supporting metrics. Experience identifying market opportunities, competitive positioning, and growth strategies. Comfortable presenting to senior leadership and building relationships with industry executives. Success working within enterprise healthcare sales environments with multiple stakeholders.