Paid Media / Social Specialist (Remote CAN)
Company:Maximus Health, Inc.
Location:US, Canada, Latin America, PST
Languages:English
Skills:
Data AnalysisMarketingA/B testing
Requirements:
Deep, hands-on mastery of Meta Ads Manager. Track record of scaling direct-response accounts in a D2C environment. Experience managing Reddit Ads and other media channels is highly preferred. Preferred experience with MTA platforms, creative analytics tools, and general analytics dashboards. Resourceful and able to track down necessary information. Decisions must be based on numbers and data, not assumptions.
Responsibilities:
Take end-to-end ownership of campaign setup, management, and optimization across Meta (Facebook/Instagram) and Reddit. Analyze performance using creative analytics tools to provide data-backed feedback for creative development. Utilize internal analytics and multi-touch attribution tools to triangulate performance and inform budget allocation. Execute the launch of new channels as the company scales. Assist in the setup and evaluation of A/B testing and conversion lift studies. Maintain visible work queues and rigorous reporting standards for performance reviews.
