Execute a 'Texas First' sales strategy targeting Skilled Nursing Facilities (SNFs), Assisted Living Facilities, Hospitals, and Rehab centers. Identify key decision-makers: Administrators, Business Office Managers, Directors of Social Services, and Hospital Case Management Directors. Build a pipeline through cold outreach, digital prospecting, and attending relevant Texas healthcare association conferences. Conduct discovery calls to identify facilities struggling with pending Medicaid backlogs. Present services as a Revenue Cycle Management solution. Negotiate service agreements, focusing on per-case fees. Onboard new facility partners and establish communication workflows. Monitor account health to ensure reduction in pending Medicaid days.