- Design and lead qualitative and quantitative research to uncover behavioral, attitudinal, and contextual insights across key customer groups and markets.
- Proactively identify knowledge gaps, maintain a forward-looking research roadmap, and synthesize findings into scalable knowledge bases.
- Track and synthesize trends across target segments including competitor strategies, emerging disruptors, and shifting customer expectations.
- Inform product decisions by sizing opportunities, conducting concept testing, and identifying whitespace, leading pricing research to assess value perception and willingness to pay.
- Architect and operationalize GeneDx's enterprise Voice of the Customer (VoC) listening system, integrating signals from various sources into continuous feedback loops.
- Own end-to-end vendor management, including RFPs, partner selection, contracts, quality oversight, and maintaining a curated network of vetted research firms.
- Synthesize multi-source findings into compelling narratives that drive alignment and action, advising partners on research approaches and challenging assumptions.
- Lead, mentor, and grow a team of insights professionals, defining team structure and capability-building priorities.
- Set clear goals, provide regular feedback, and conduct performance evaluations for direct reports.
- Identify current and future capability needs as the CoE scales; lead recruiting, onboarding, and retention efforts.
- Create an inclusive, intellectually curious team environment where rigorous thinking is valued and team members are empowered.
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