Apply💸 130000.0 - 140000.0 USD per year
- 5+ years marketing experience
- Prior experience in a marketing role in a high performance organization with demonstrated success working with cross functional partners to reach business goals.
- Strong analytical and project management skills, courageous communicator, and hardworking.
- Demonstrate a growing ability to analyze problems, anticipate consequences and eliminate obstacles to successfully complete projects.
- Ability to distill complex clinical information and translate to healthcare provider audiences.
- Passionate about challenges, problem solving and learning new things.
- Ability to influence and build relationships across different functions.
- Demonstrates a sense of urgency, optimism and a “can do” attitude.
- Detail oriented, analytical and data driven.
- Outstanding written and verbal skills.
- Develop and execute tools and resources to enable field-based selling, included but not limited to, provider collateral, emails, one-pagers, objection handling, onboarding tools, etc.
- Partner with the enterprise sales team to deliver account-based marketing support including the development of content and materials to sell enterprise-wide.
- Partner with Commercial Operations and Sales Leadership to understand clinician and account performance patterns, to inform and adjust marketing initiatives.
- Partner with Market Access to understand regional payer coverage, existing and new, to pull-through to support messaging and materials development.
- Partner closely with sales and sales training to understand market landscape and product/policy roadmap to define training prioritization and materials required to achieve business objectives.
- Collaborates closely with Med Affairs to define data and scientific needs and pulling through new data to the field via white-papers, sales collateral and/or KOL engagement activities.
- Collaborate with commercialization team to provide field-based insights to inform product roadmap and to develop marketing plans to activate sales channel for new product and policy launches.
- Orchestrate necessary approvals from business, legal, and clinical teams for all marketing materials.
- Coordinate tactical deliverables for sales enablement materials through collaboration with creative services team.
- Act with confidence and influence to bring together cross-functional stakeholders including sales, market access, medical, product, etc. to execute in support of shared objectives.
- Monitor and apply understanding of the overall and genetics landscape including key competitors; identify areas for opportunities/threats, translate insights and look for ways to continuously strengthen GeneDx marketing plan.
Posted 17 days ago
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