Serve as primary point of contact and strategic advisor for assigned accounts. Develop deep knowledge of client's business, goals, and challenges to deliver proactive solutions. Drive account retention and revenue growth by identifying opportunities and ensuring high-quality service. Monitor client activity and identify upsell or repeat business opportunities. Lead strategic or analytic projects or ongoing retainer for accounts. Design and scope analytic projects, lead loyalty design or redesign projects. Monitor program or business KPIs and deliver recommendations for test ideas or campaigns. Participate in new business selling to qualified prospects and help drive them through sales and onboarding. Facilitate effective communication between clients, prospects, and cross-functional team members. Translate client and prospect needs into actionable direction for internal teams. Lead regular check-ins to maintain progress and address risks. Adhere to Administrative Policies and Company Handbook. Complete other duties as assigned, including supporting continuous improvement initiatives and participating in training.