Director, Programmatic Activation

Posted about 1 month agoViewed
110000 - 140000 USD per year
United StatesFull-TimeMarketing Technology
Company:Zeta Global
Location:United States, EST, PST
Languages:English
Seniority level:Director, 5+ years
Experience:5+ years
Skills:
LeadershipProject ManagementData AnalysisGoogle AnalyticsMicrosoft ExcelAttention to detail
Requirements:
5+ years of hands-on experience with a major DSP (e.g., Xandr, DV360, The Trade Desk) Management experience in a programmatic media role Knowledge of CM360, rich media vendors, site pixels, and web debugging tools Understanding of media metrics and KPIs Demonstrated track record of effectively optimizing to goals Deep knowledge of auction mechanics, supply, and the programmatic ecosystem Demonstrated analytical ability and extreme attention to detail High proficiency in MS Excel
Responsibilities:
Deploy and optimize DSP budgets across programmatic channels Oversee a team of traders to drive performance Partner with Client Success and Analytics teams Ensure minimal errors in tagging, targeting, and pacing Exceed campaign objectives and identify margin expansion opportunities Provide optimization notes and forward-looking guidance Master internal systems and tools
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