Senior Executive Commerce
Company:WPP Media
Location:Mexico, Colombia
Languages:English
Seniority level:Senior, 2+ years
Experience:2+ years
Skills:
Data AnalysisAccount Management
Requirements:
Bachelor’s degree. Advanced English level (B2–C2). At least 2 years of experience in biddable performance media execution, with a strong preference for retail media execution (e.g., Pacvue or Skai). Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.). Strong analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
Responsibilities:
Manage search and programmatic media activations across retailer media networks (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.) and optimize client accounts to meet KPIs. Execute campaign setup, bid recommendations, and budgeting, utilizing retail bid management technologies (Pacvue, Skai, Epsilo). Ensure ongoing campaign compliance with WPP Media guidelines and best practices. Interact effectively with regional teams (Europe, North America, Asia) and be a strong communicator. Prepare campaign performance reports, identify insights and optimizations using historical data and competitive research. Understand key drivers of performance on various ecommerce platforms and marketplaces. Assist with reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.
