Drive territory growth by prospecting, developing, and closing new business while expanding relationships with hospital-based NICU teams. Serve as the primary account contact for neonatologists, hospitalists, head nurse and clinical staff within the NICU. Deliver tailored, consultative sales presentations to communicate the value of rapid genomic testing for critically ill newborns. Collaborate with the relevant Directors of Health Systems to engage hospital leadership where needed to drive optimal utilization of rapid genome sequencing. Coordinate with any relevant sales channels representatives where needed to garner access and advocacy for NICU sequencing. Coordinate and execute both in-person and virtual hospital engagements. Collaborate with cross-functional teams to ensure smooth onboarding, test ordering, and timely result delivery. Lead educational initiatives for NICU teams, including hospital presentations, conferences, and clinical meetings. Stay current on NICU workflows, clinical guidelines, product offerings, and competitive landscape. Effectively pull metrics and case studies for NICU clients to continuously monitor utilization and impact to reinforce the use case of rWGS. Maintain high field presence and relationship with clients. Meet or exceed assigned sales targets, KPIs, and activity metrics. Document opportunities, interactions, and updates in CRM, maintaining a robust clinician development pipeline. Actively embody and encourage GeneDx cultural principles. Demonstrate accountability, strong work ethic, and team-first mentality.