Senior Webinar and Partner Marketing Manager
135000 - 150000 USD per year
Company:Later
Location:United States, Canada
Languages:English
Seniority level:Senior, 6+ years
Experience:6+ years
Skills:
Project ManagementGoogle AnalyticsJiraCross-functional Team LeadershipStrategic ManagementCommunication SkillsAnalytical SkillsCollaborationProblem SolvingMentoringAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitaskingDocumentationAdaptabilityRelationship buildingTeamworkResearchReportingTrainingTroubleshootingWritingClient relationship managementBudgetingStrong communication skillsCross-functional collaborationMarket ResearchQuality AssuranceCreativityRisk ManagementData visualizationMarketingEditingTeam managementStakeholder managementComputer skillsLead GenerationMentorshipStrategic thinkingDigital MarketingProcess improvementResearch skillsCRMAnalytical thinkingData analyticsData managementDebuggingChange ManagementConfluence
Requirements:
6+ years of marketing experience 3-5+ years in webinar production and partner co-marketing Proven ownership of end-to-end webinar strategy Hands-on experience running co-marketing campaigns with measurable impact Strong track record in executing full-funnel marketing campaigns Proficiency with campaign analytics, data reporting, and insight generation Excellent organizational skills High standards for creative quality and user experience Success working in fast-paced, dynamic environments
Responsibilities:
Define and own webinar and partner marketing strategy Build a high-impact webinar calendar Develop strategic co-marketing programs with partners Drive end-to-end webinar production Execute joint campaigns with partners Collaborate with Web, Creative, and Brand teams on assets Manage campaign builds, testing, optimizations, and reporting Apply data-driven insights for improvement Partner closely with other marketing and sales teams Ensure leads are high-quality and accurately tracked Act as Later’s lead for webinars and partner marketing Mentor peers in webinar and co-marketing best practices Conduct competitor and market research Stay on top of webinar trends and co-marketing innovations
