eCommerce Manager, GLW (Wellmore)

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 5+ years of Ecommerce, DTC, or online merchandising experience; CPG strongly preferred. Strong understanding of digital merchandising and product content best practices. Strong knowledge of Shopify, GA4, Klaviyo, CRO tools, heatmapping, and site testing platforms. Proven experience improving conversion rates, AOV, and retention KPIs. Experience managing Ecommerce budgets, P&L ownership, forecasts, and promotional planning. Strong analytical skills; ability to manage large data sets and extract actionable insights. Strong project management skills. Excellent communication skills and ability to work cross-functionally and with external partners. Ability to thrive in a fast-paced, high-growth environment.

Own the end-to-end DTC site experience and conversion funnel. Analyze user behavior and provide recommendations for UX, CRO, and customer journey improvements. Lead digital merchandising strategy across Shopify. Develop and manage Ecommerce promotional calendars. Execute site testing strategies to improve conversion rates, AOV, and retention. Partner with Lifecycle/CRM, Brand Marketing, and Performance Marketing. Own the Ecommerce P&L including revenue, margins, MAP, trade rate, and GM impacts. Lead forecasting activities for DTC and support planning for Amazon and other Ecommerce channels. Review performance dashboards and KPIs regularly. Collaborate with Operations, Supply Chain, and Sales Planning. Partner with Customer Service to ensure an exceptional post-purchase experience. Work closely with external Ecommerce, Amazon, and optimization agencies. Execute DTC initiatives and lead Amazon and Ecommerce AO partners or agency relationships. Drive day-to-day execution with Ecommerce and Amazon support partners. Ensure strong cross-functional communication, alignment, and accountability.