Senior Manager, Revenue Optimization

5+ years of experience driving performance growth for a digital property Strong grasp of funnel optimization strategies across multiple channels Proven track record of implementing A/B tests that delivered measurable results Hands-on experience with CRO tools such as VWO, Convert, or Optimizely Fluency in Google Analytics and/or other web analytics platforms Sharp writing instincts, especially for conversion copy Familiarity with AI-assisted tools for content generation, audience research, or A/B testing workflows

Analyze data from GA, GSC, syndication platforms and other sources to identify growth opportunities and take action Own and evolve our A/B testing roadmap, from idea to rollout to analysis Write conversion-focused copy (CTAs, headlines, landing pages) Identify and scale high-impact revenue drivers across the site Identify and execute on new site functionality or improvements to existing functionality Improve performance outcomes of content syndicated to external partners Expand and optimize Motley Fool Money affiliate product pitches Communicate key findings to stakeholders across the team