Senior Manager, Website Strategy & Optimization

Bachelor’s degree in Marketing, Communications, Business, or related field. 5+ years managing large-scale B2B websites (SaaS/Tech preferred). Proven success in SEO, SEM, and CRO driving measurable pipeline growth. Experience with Qualified (or similar AI conversational tools). Strong WordPress, Salesforce, and Marketo expertise. Understanding of enterprise buyer journeys in legal/compliance sectors. Proficiency in GA4, Google Tag Manager, Hotjar, PowerBI. Excellent communication and project management skills.

Own the strategy and day-to-day management of NetDocuments.com and international web properties. Partner with marketing, product, and sales to drive awareness, engagement, and demand. Oversee site performance, accessibility, and security. Manage the CMS and optimize user experience. Lead SEO strategy across technical, on-page, and content. Implement schema markup and structured content for search engines and LLMs. Conduct keyword and competitive research to inform content roadmap. Champion AI-powered engagement platforms like Qualified. Integrate Qualified with Salesforce and marketing automation tools. Design and optimize chat playbooks, AI routing, and personalization. Serve as lead with external SEM agency. Manage paid search and display strategies. Oversee budgets, KPIs, and performance optimization for paid search. Develop a website content roadmap aligned with messaging and campaigns. Establish governance for content audits and performance reviews. Lead continuous experimentation using A/B and multivariate testing for CRO. Optimize conversion paths for lead quality and engagement. Use behavioral data to reduce friction in user journeys. Build dashboards to track KPIs across SEO, SEM, AI, and conversion. Analyze GA4, Qualified, Marketo, and Salesforce data. Report trends and optimization recommendations to senior leadership.