Senior Lifecycle Strategy Manager

8+ years in lifecycle marketing, growth marketing, CRM, or related fields with a focus on strategy and orchestration Proven track record designing and scaling automated lifecycle journeys in consumer subscription or membership businesses Deep understanding of marketing automation platforms (Braze, Iterable, Salesforce Marketing Cloud) and how to architect logic within them Proven experience in journey mapping Demonstrated success in being a part of a transformation or evolution from manual to automated program Strong portfolio of measurable business outcomes driven by lifecycle strategy Advanced understanding of Customer Lifetime Value (LTV) and Average Revenue Per User (ARPU) drivers Rigorous experimentation mindset with experience in causal inference, incrementality testing, and statistical significance Fluent in analytics tools (Amplitude, Tableau, Looker) Think in systems and logic trees Understand behavioral triggers, timing, and context Design segmentation and personalization frameworks Cross-channel orchestration mindset Pioneer innovative lifecycle strategies Demonstrate deep expertise in orchestration, propensity modeling, and AI-driven decisioning Contribute to business strategy with a customer-centric lens Ruthless prioritization skills Excellent communicator who can influence without authority Comfortable having peer-level conversations with Data Science, Product, Engineering, and MarTech teams Can translate technical complexity into clear strategic narratives for leadership Teach and elevate others

Design Master Journey Blueprints Drive Experimentation & Causal Analysis Refine System Logic & Orchestration Define MarTech Requirements & Governance Build Personalization Frameworks Through Insights Collaborate Cross-Functionally Own Business Outcomes