Senior Paid Media Manager

Experience working with CPG brands is mandatory Must have experience managing budgets and campaigns across social advertising platforms, display and search tactics, and retail media; OR, demonstrate expertise in at least one of the areas listed Ability to juggle many client projects simultaneously with little oversight Strong attention to detail and organization skills Clear verbal and written communication Knowledge and passion for all things digital/social Expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest Expertise in Google Analytics, Google AdWords, Google Tag Manager, and SEO Experience working in or ability to learn retail media platforms Comprehensive understanding of digital technology and terminology An understanding of business & financial fundamentals

Provide thought leadership, strategic development, and deployment of campaigns across social, digital and retail media channels Manage all aspects of campaign configuration, launch, and ongoing optimization Collaborate with creative and strategy teams to optimize creative, messaging, and audiences Implement and manage strategy, delivery, and optimization of paid campaigns including Social, Search, Display, and Retail Media Lead monthly client reporting calls and internal staff meetings Communicate campaign performance, insights, and recommendations to cross-functional teams and clients Keep up-to-date reporting dashboards and input key insights regularly Analyze KPIs and provide recommendations for account improvement Perform paid media channel audits and make recommendations for improvements Seek to spot trends and help clients and creative teams capitalize on them Make recommendations to improve clients’ site sales Share daily strategic recommendations on social platforms, partners, and updates Demonstrate a sense of urgency, responsibility and accountability