Product Growth Lead
Company:M-KOPA
Location:Africa, UTC-1, UTC+3
Languages:English
Seniority level:Lead, 5+ years
Experience:5+ years
Skills:
Data AnalysisGoogle AnalyticsAmplitude AnalyticsProduct AnalyticsCustomer SuccessA/B testingCross-functional collaborationCRM
Requirements:
5+ years in lifecycle marketing, CRM, or product-led growth roles Hands-on CRM/lifecycle execution in platforms like Braze, CleverTap, Customer.io, HubSpot, or Iterable Multi-channel campaign expertise with SMS, WhatsApp, push notifications, and in-app messaging Structured experimentation mindset with A/B testing methodology Funnel analysis and optimization using GA4, Mixpanel, Amplitude, or Looker Cross-functional collaboration with Product, Data/Analytics, Operations, and Sales teams
Responsibilities:
Build and execute lifecycle campaigns Design and run growth experiments Own multi-channel campaign strategy and performance Translate data into strategy Collaborate cross-functionally Document and scale what works
