Design software with a growth-focused activation and retention mindset Create designs with superior usefulness and a premium look and feel Design UI that feels lightweight and fast Emotionally engage users at the right time with visual information Design based on community feedback and real-world needs Develop a deep understanding of product and user needs Improve brand design to keep it evolving Create engaging and immersive designs, varying between Hollywood-movie feel and calm, reduced UI Test UI concepts with low-fidelity designs first, then expand with polished designs Masterful use of typography Balance instincts and data-driven insights Collaborate and lead internal and external design resources