Develop territory & targeting strategy Partner closely with Account Executives to build and execute focused territory plans Identify high-potential accounts, and secure first meetings with B2C decision-makers Do deep research on accounts & personas Generate new opportunities Create a steady stream of first meetings and pipeline through consistent, high-activity prospecting Run multi-channel, creative outreach Engage prospects through phone, email, LinkedIn, SMS, and ad-hoc touches Collaborate & feedback-loop Share voice-of-customer insights with Peers, AEs and Marketing Continuously improve Stay on top of AI, CX, and competitive trends in B2C