Senior Director of E-commerce

5 to 10 years in DTC e-commerce with hands-on Shopify or Shopify Plus leadership 2+ years owning entire site experience including architecture, UX, CRO, or site operations Proven ability to lead cross-functional teams across UX, CRO, and Development Strong background in QA standards, compliance, testing frameworks, and design governance Experience in mid-sized DTC brands with $50M to $200M revenue preferred Architectural thinker who builds scalable systems before optimizing Exceptionally organized with strong operational discipline Collaborative leader who aligns Growth, Creative, Ops, and Dev High design and UX judgment with a premium brand aesthetic Technically literate enough to guide and QA development Data-driven decision maker who requires statistical rigor Mature operator with integrity, professionalism, and a quality-first mindset

Standardize website experience by building unified product pages, collection pages, subscription pathways, and site hierarchy. Ensure reliable communication, reporting, and visibility for the executive team for BAU tasks and OKR-driven initiatives. Build a culture of meticulous QA, documentation, and compliance-first execution. Update subscription flows to align with customer-first design standards and build ongoing governance. Build localized frameworks for tax, currency, fulfillment, and subscription compliance for international expansion. Own planning and execution for key seasonal and promotional events, creating a repeatable promo calendar and workflow.