VP of E-Commerce

Minimum 5-7 years in a senior eCommerce leadership role within a consumer products company. Demonstrated P&L ownership and proven ability to deliver profitable growth. Experience selling through both pure-play and omnichannel retailers (Amazon, Walmart, Target, etc.). Deep understanding of marketplace dynamics (content, pricing, marketing, fulfillment, analytics). Strong cross-functional collaboration experience in a matrixed organization. Skilled in digital marketing, retail media, and performance measurement. Bachelor’s degree required; advanced degree preferred.

Drive double-digit growth across Amazon, emerging marketplaces, and retail.com channels. Build, inspire, and lead a world-class eCommerce team. Create a unified, best-in-class consumer experience across all online touchpoints. Develop and execute a 3-5 year vision for the digital commerce ecosystem. Own the eCommerce P&L, balancing growth with profitability. Partner with Supply Chain, Operations, Product Development, Finance, and Marketing. Build a scalable digital architecture for content management, analytics, and retail media. Leverage data for category management, pricing, and promotional decisions. Deepen strategic relationships with key e-commerce retailers. Drive omnichannel integration with brick-and-mortar partners. Develop and execute digital merchandising, SEO, and paid-media strategies. Lead the evolution of Lasko.com and future DTC initiatives. Drive programs in email, paid search, affiliate, and retargeting.