Sr. Director, E-Commerce

10+ years in growth/e-commerce roles. Experience scaling an e-commerce startup or business from the ground up or experience at a Y Combinator company is preferred. Exceptional, hands-on mastery of CRO, SEO/AEO/GEO. Demonstrable, deep understanding of applying AI technologies to drive growth. Strong strategic knowledge combined with the acumen to judge and direct winning design and user experience. Demonstrated success developing landing page strategies that drive measurable growth. Ability to bridge creative, marketing, and technical teams. Proven experience owning and optimizing a high-traffic DTC website (ideally in fintech, financial services, or another regulated consumer category).

Directly manage the entire digital funnel, overseeing site design, UX, content, analytics, and technical performance. Lead and execute advanced CRO (Conversion Rate Optimization) efforts. Develop and execute deep, hands-on strategies for SEO, AEO, and GEO. Identify, pilot, and implement AI solutions across the e-commerce stack. Apply sharp brand and design acumen to critique and direct digital experiences. Develop and execute high-converting landing page strategies. Manage the web tech stack, analytics, testing tools, and own all core KPIs. In partnership with the compliance team, stay ahead of best practices in e-commerce UX, and web accessibility.