User Acquisition Specialist

1.5 - 3 years of experience in user acquisition, consulting, product management, or a similar data-intensive, results-oriented field. Comfortable operating within major ad platforms. Highly proficient in analytics and attribution tools (e.g., Adjust/AppsFlyer, Mixpanel). Proven ability to take a high-level strategic goal, break it down into an independent roadmap of tests and deliverables, and execute the work with a high degree of independence.

Full accountability for performance and strategic direction of paid acquisition channels (Meta, AppLovin, SDK networks). Define and manage strategic frameworks for audience targeting, budget allocation, and bidding rules. Develop data-backed creative hypotheses and provide actionable briefs for Design and Content partners. Design, manage, and execute end-to-end experimentation pipeline across creatives, landing pages, and channel settings. Conduct rigorous analysis of key metrics (CAC, LTV, ROAS) and diagnose performance shifts. Propose and implement improvements to the growth stack's measurement, reporting, and operational processes.