User Acquisition Lead

Proven expertise in mobile game user acquisition Strong hands-on experience in mobile gaming UA, ideally with a focus on casual or IAP-driven strategies Deep understanding of the mobile app ecosystem, including MMPs, mediation partners, analytics solutions, and UA platforms Analytical strength and data-driven mindset: proficiency with UA analytical tools and techniques Proven ability to take initiative and deliver results in a fast-paced, evolving environment Excellent communication and collaboration skills

Designing and executing A/B testing initiatives Managing significant paid UA budgets Developing, executing, and monitoring the user acquisition strategy using various channels Steering and optimizing performance through key metrics (CPI, ROAS, retention) Building and nurturing relationships with top advertising partners Conducting market research and competitive analysis