User Acquisition Mobile Lead

4+ years of experience in mobile performance marketing / user acquisition Proven track record with Google App Campaigns, ASA, and mobile ad networks Deep understanding of mobile attribution, event tracking, and MMP setup Hands-on experience with cohort analysis, retention tracking, and LTV modeling Strong analytical and leadership skills English — Upper-Intermediate+

Build a complete mobile user acquisition system from scratch Set up and configure SDKs and MMPs for tracking and attribution Define events, goals, and conversion logic Launch initial test campaigns and run analytics Develop frameworks for campaign optimization and scaling Manage and mentor the UAM team Collaborate with analytics, product, and creative teams