- Evaluate market size, growth, and trends to uncover next big opportunities
- Scrutinize competitor products and go-to-market strategies to sharpen our edge
- Define market segments and ideal customer profiles to prioritize where we can grow most effectively
- Assess product strategy and differentiation, including identifying strengths, gaps, and key development areas
- Deconstruct customer personas and buyer journeys to derive strategic positioning and consistent messaging
- Investigate core GTM metrics (e.g., pipeline coverage, win rates) to identify crucial growth drivers
- Systematically screen for potential M&A targets with clear criteria for efficient initial evaluations
- Build preliminary valuation models for potential M&A targets, including assumptions and sensitivities
- Potentially support due diligence and contribute to the early phases of in-depth reviews
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