- Identify and prioritize key lead gen opportunities (strategies, channels, campaigns) and discard the rest.
- Proactively suggest and test high-impact growth marketing approaches that could improve lead quality, funnel conversion, and revenue.
- Plan marketing activities, then execute the plan together with the internal marketing team and external specialists.
- Set and achieve growth, lead gen and revenue KPIs.
- Measure, understand and report on what worked and what not.
- Own and improve the B2C funnel from awareness to lead and purchase, including ad campaigns, lead magnets, landing pages, email sequences, and marketing materials.
Data AnalysisLead Generation