User Acquisition Manager

Proven track record in managing performance-based user acquisition campaigns (CPA model) Experience in e-commerce, banking, or insurance verticals Solid understanding of conversion tracking, analytics, and campaign optimization Experience with Telecom-based channels (SMS/Viber) driving traffic to digital destinations Hands-on expertise with Google Ads, Facebook Ads, and performance marketing tools Proficiency with BI tools such as Power BI, Tableau or Google Data Studio Analytical mindset, self-starter attitude, and focus on profitable outcomes Ability to work autonomously and take full ownership of campaigns

Plan, launch, and scale user acquisition campaigns with Big Data tools Manage full-cycle campaigns from strategy to optimization Analyze performance data for ROI and budget allocation Develop, test, and optimize creative strategies, funnels, and messaging Conduct market and competitor research for growth opportunities Optimize existing channels and test new ones Deliver consistent, positive results while maintaining cost-efficiency