Director, Programmatic B2B
120000 - 140000 USD per year
Company:
Location:US
Languages:English
Seniority level:Director, 6+ years
Experience:6+ years
Skills:
LeadershipProject ManagementSQLBusiness DevelopmentData AnalysisPeople ManagementSalesforceCross-functional Team LeadershipOperations ManagementStrategyJQLMarketingDigital MarketingAccount ManagementClient relationship managementBudgetingCRM
Requirements:
6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients Deep understanding of B2B buying journeys Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations Proven experience tying programmatic metrics to business outcomes Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms Executive-ready communication skills Ability to collaborate across disciplines Innate curiosity and a forward-looking perspective on evolving B2B ad tech
Responsibilities:
Lead B2B programmatic strategy development Oversee campaign management and optimization Manage a team of 2 or more Establish best practices for B2B audience segmentation and targeting Own relationships with key B2B data and tech partners Contribute to new business efforts Provide thought leadership on programmatic trends Ensure financial discipline through budgeting and forecasting Serve as an escalation point for performance, strategy, or client issues Represent the agency externally at B2B events
