Associate Director, Events Marketing

5+ years of experience marketing live and virtual events Exceptional collaboration skills with Product/Technology, Design, and Analytics teams Strong understanding of audience segments and journey through the conversion funnel Strong analytical skills and ability to use data for decisions Excellent communication and project management skills Creative thinking and bias for action Basic understanding of HTML and CSS a plus Hands-on experience with Google Analytics, Looker, and/or an ESP a plus

Plan and execute marketing campaigns to generate RSVPs and viewership Leverage paid and organic channels (email, social media, etc.) Partner with Events team on plans, messaging, and monitoring results Collaborate with Audience Development for social media posts Initiate and manage A/B tests for registration conversion improvements Partner with Design team for creative assets Create and deploy marketing emails for event registrations Work with Growth, Product/Tech, and Analytics teams Report campaign results and provide data-driven insights Occasional travel to support event promotion