Digital Marketing Lead

6-8 years of B2B digital marketing experience, preferably in SaaS or technology. Proven ability to develop and scale paid programs across search, social, and display. Deep expertise in SEM, paid social, content syndication, retargeting, and account-based advertising. Strong analytical skills and understanding of funnel metrics, attribution, and optimization levers. Hands-on experience with GA4, Salesforce, marketing automation, and digital ad platforms. Strong grasp of audience targeting, segmentation, and data-driven optimization. Experience using AI and automation to enhance digital performance. Excellent communication and cross-functional collaboration skills.

Develop and execute a full-funnel digital strategy across key channels. Manage relationships with content syndication and digital partners. Launch and manage multi-channel campaigns that drive high-quality leads. Collaborate on conversion rate optimization (CRO). Design and execute A/B and multivariate tests. Analyze performance data to identify insights and drive ROI improvements. Ensure accurate tracking and data integrity across ad and analytics platforms. Leverage AI tools and automation for analysis, creative generation, and optimization. Test and evaluate emerging channels and formats.