Digital Marketing Manager (Agency Lead) - US based

5–8+ years in B2B SaaS digital/growth; agency management experience across SEO, paid search/social, PR, and web. 3+ years hands-on HubSpot (workflow automation, lead scoring/routing, campaign analytics). Content strategy for programmatic SEO and thought leadership with PR integration. Demonstrated ownership of pipeline targets and CAC/ROI; strong experimentation mindset (A/B, MVT). Working knowledge of GA4, Looker Studio, Google Ads, LinkedIn Ads, Search Console, Tag Manager, and CRO tools. Excellent brief writing, QA discipline, and project management.

Own SEO strategy with agency, approve roadmap, prioritize briefs, and track indicators. Lead paid search & paid social agency, control budgets, audience strategy, and measure performance. Direct PR partner on news calendar, thought leadership, and reporter relationships. Manage web dev/design vendor for roadmap, UX, CRO, and site health. Implement HubSpot marketing automation, lead lifecycle, workflows, and lead routing. Build multi-touch nurture campaigns with branching logic. Organize attribution and reporting dashboards. Create enablement for SDRs/AEs. Establish vendor planning and QBRs, document SOPs. Maintain budget, forecasts, and compliance with privacy regulations.