Email Marketing Copywriter at Marketing Agency (US-based/remote)
Company:Paired
Location:Canada, United States
Languages:English
Seniority level:Middle, 2+ years
Experience:2+ years
Skills:
Content creationWritten communicationEditingDigital MarketingA/B testing
Requirements:
2+ years of copywriting experience, preferably within an agency or for an e-commerce brand. Understand email marketing metrics (Open Rate, CTR, Revenue per Recipient) and write to improve them. Strong editing and proofreading skills. Ability to manage deadlines for multiple clients simultaneously. Experience writing for SMS marketing (Attentive, Postscript, or Klaviyo SMS) is preferred. Basic understanding of consumer psychology and sales triggers is preferred. Portfolio demonstrating successful email campaigns.
Responsibilities:
Write copy for daily campaigns (newsletters, product launches, sales, educational content). Draft and optimize copy for core automated flows (Welcome Series, Abandoned Cart/Checkout, Browse Abandonment, Win-back, Post Purchase). Maintain distinct brand voices for different clients. Collaborate with Account Managers to create A/B tests for subject lines, preview text, and CTA buttons. Write copy that fits within visual constraints and understand its effect on design and mobile responsiveness.
