Performance Marketing Specialist - US-Based

Bachelor’s degree required. 4+ years of experience in SEM. At least one year of paid social (i.e. LinkedIn), OLV (YouTube) and/or programmatic display experience highly preferred. Expertise with annual Paid Media budgets in excess of $2M. Experience in the end-to-end ideation, implementation, analysis, and promotion of Paid Media growth strategies. Ability and willingness to review final work product (analytical and creative) with meticulous attention to detail. Demonstrated experience growing revenue at scale via performance marketing, preferably within a B2B technology or services company. Experience with A/B testing strategies. Experience with summarizing results into slide decks. Experience presenting to large teams and executives. Impeccable written and verbal communication skills in English. Experience working with a number of stakeholders, both internal and external, across time zones and geographies. Innate curiosity and willingness to learn, and an obsession with growth performance. Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts. Must be a world-class individual contributor. Regularly and reliably attend scheduled virtual team meetings on camera. Work independently with minimal supervision. Use all required digital collaboration tools. Prioritize and self-manage workflows and deadlines.

Maximize paid media driven revenue by acquiring high-potential prospective clients. Contribute to the development and implementation of a comprehensive marketing strategy. Identify new opportunities for brand growth and revenue generation across various advertising channels. Help craft and hit KPIs related to executive and leadership initiatives. Assist in building forecasts and projections for marketing campaign ROI. Extract insights from data and translate them into actionable strategies. Maintain organized playbooks, automated systems, and dashboards for performance marketing experiments. Generate new ideas to push the boundaries of Performance Marketing. Manage day-to-day operations, including campaign strategy, execution, analysis, and reporting. Constantly ideate new ways to grow and improve channel efficiency. Ensure Paid Media aligns with industry best practices and maintains long-term tracking. Generate reports and analyze data using tools like Google Sheets, Excel, and Google Data Studio. Collaborate with creative and content teams to develop ad copy, visuals, and landing pages. Lead high visibility calls with stakeholders, providing analysis, recommendations, and status updates. Assist with building and refining audience strategies across paid social, programmatic, and OLV. Design and execute structured A/B and multivariate tests on audiences, creatives, and placements. Create detailed campaign dashboards and recurring reports, translating findings into actionable recommendations. Monitor audience performance trends and reallocate budget to maximize ROAS and lead generation goals. Deliver tactical presentations with meaningful result data, insights, and go-forward recommendations.