- Turn developed angles, key lines, source material, brand context, and performance learning into finished paid-social ads.
- Use editorial judgment to assess the business idea behind each ad and propose stronger approaches when an angle or edit weakens the argument.
- Build narratives in Adobe Premiere Pro using approved footage, testimonials, B-roll, voiceover, music, sound effects, visuals, pacing, color, and captions.
- Design and animate typography, callouts, and explanatory visuals in Adobe After Effects.
- Protect the accuracy and context of research, source material, and customer stories.
- Deliver organized, editable projects with traceable sources.
- Create purposeful video variations informed by performance feedback.
- Follow the established process for source review, creative development, feedback, versioning, and delivery.
Adobe After EffectsArtificial Intelligence