Senior Software Engineer, MarTech

6+ years of experience in software engineering, with at least 3 years focused on marketing technology, analytics, e-commerce, or adtech. Expert knowledge of Google Tag Manager, Google Analytics 4, Amplitude, and pixel-based conversion tracking. Strong understanding of cookie lifecycle management, IAB TCF, CMP integrations, and privacy compliance frameworks. Hands-on experience implementing data layers, event schemas, and server-side tagging solutions. Proficient in JavaScript, TypeScript, API integration, and front-end tracking instrumentation. Familiarity with BigQuery, Snowflake, or similar data warehouses. Experience with reporting and visualization tools such as Tableau or Hex. Experience working with marketing automation and adtech platforms such as Meta, Google Ads, TikTok, Pinterest, LinkedIn Ads, or DV360. Experience implementing tracking and event tagging across DTC or e-commerce platforms. Proven ability to translate business objectives into technical tracking and data collection strategies. Excellent collaboration and communication skills. Prior experience in an e-commerce environment.

Design, implement, and maintain integrations for analytics and tracking tools. Ensure compliance with cookie consent and privacy regulations. Develop and maintain robust tagging, attribution, and event-tracking frameworks. Collaborate with Data Engineering and Marketing teams on tracking schemas and data pipelines. Partner with marketing operations to optimize advertising efficiency and ROI measurement. Build and optimize systems for unifying first-party and third-party data with privacy controls. Contribute to architectural decisions for scalable, privacy-first solutions. Lead troubleshooting and resolution of analytics or tag management issues. Champion automation and quality assurance in MarTech deployments. Drive innovation through AI-based personalization and campaign optimization.